Negotiation is a dialogue between two or more people or
parties, intended to reach an understanding, resolve point of difference, or
gain advantage in outcome of dialogue, to produce an agreement upon courses of
action, to bargain for individual or collective advantage, to craft outcomes to satisfy various
interests of two person/ parties involved in negotiation process. Negotiation
is a process where each party involved in negotiating tries to gain an
advantage for themselves by the end of the process. Negotiation is intended to
aim at compromise.
Negotiation is one of the most common
approaches used to make decisions and manage disputes. It is also the major
building block for many other alternative dispute resolution procedures.
Negotiation is the principal way that people
redefine an old relationship that is not working to their satisfaction or
establish a new relationship where none existed before. Because negotiation is
such a common problem-solving process, it is in everyone's interest to become
familiar with negotiating dynamics and skills. This section is designed to
introduce basic concepts of negotiation and to present procedures and
strategies that generally produce more efficient and productive problem
solving.
The word "negotiation" originated
from the Latin expression, "negotiatus", past participle of negotiare
which means "to carry on business". "Negotium" means
literally "not leisure".
Shell identified five styles/responses
to negotiation.[11] Individuals can
often have strong dispositions towards numerous styles; the style used during a
negotiation depends on the context and the interests of the other party, among
other factors. In addition, styles can change over time.
1. Accommodating: Individuals who
enjoy solving the other party’s problems and preserving personal relationships.
Accommodators are sensitive to the emotional states, body language, and verbal
signals of the other parties. They can, however, feel taken advantage of in
situations when the other party places little emphasis on the relationship.
2. Avoiding: Individuals who
do not like to negotiate and don’t do it unless warranted. When negotiating,
avoiders tend to defer and dodge the confrontational aspects of negotiating;
however, they may be perceived as tactful and diplomatic.
3. Collaborating: Individuals who
enjoy negotiations that involve solving tough problems in creative ways.
Collaborators are good at using negotiations to understand the concerns and
interests of the other parties. They can, however, create problems by
transforming simple situations into more complex ones.
4. Competing: Individuals who
enjoy negotiations because they present an opportunity to win something.
Competitive negotiators have strong instincts for all aspects of negotiating
and are often strategic. Because their style can dominate the bargaining process,
competitive negotiators often neglect the importance of relationships.
5. Compromising: Individuals who
are eager to close the deal by doing what is fair and equal for all parties
involved in the negotiation. Compromisers can be useful when there is limited
time to complete the deal; however, compromisers often unnecessarily rush the
negotiation process and make concessions too quickly.
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